A NEW LEAF
They set out creating their brand narrative, inspired by the coffee, the woman, the farmers, and the land, to tell their story. A brand of coffee that depicted the way they saw Rwanda - a rising star, moving forward with strength. For Marc and Tanya, their brand needed to convey what they stand for and believe in - respect, hard work, and a drive towards excellence. Tanya says, "For us, our coffee needed to represent the heart, soul, and determination of the Rwandese people. We chose the happy faces, as our brand identity, as a tribute to the women whom we believe have been instrumental in changing the image of this country from one of hate to one of hope and forgiveness".